Wednesday 7 March 2018

Mentor #2: Eduardo Ribeiro

Welcome back to Agile Tribe of Mentors 

This blog is still in it's infancy, and the format & method is a bit experimental but already it is providing me with some great insights from some lovely people. Additionally its helping me with some great suggestions for reading material and people to follow on twitter. It feels a bit pushy reaching out to folks and asking them to answer my survey but it's leading to conversations and contact with folks I haven't spoken to in a while (or enough) so I feel like that's a positive! Speaking of positivity, allow me to introduce my old friend and colleague Eduardo Ribeiro.

I worked closely with Edi when we were both at Betfair (pre-merger with Paddy Power). This guy is a whirlwind of positive energy and enthusiasm. The words CANNOT and NO don't apply when Edi's around. He has a CAN DO attitude and a growth mindset to rival anyone. His thirst for continuous improvement always impresses me.

About Eduardo 

Eduardo Ribeiro

Edi is Lead Agile Coach at Paddy Power Betfair, based out of the lovely city of Porto in Portugal.
His passion is helping people, teams and organizations foster a culture of continuous improvement where experimenting and embracing change becomes part of their DNA.

You can follow Edi on twitter: @edu_f_ribeiro
He also blogs prolifically at : https://beyondleanagile.com

Here is Eduardo's advice:

Name 1-5 books you regularly recommend, or that you think all agilists should read:

  • Powerhouse: Insider Accounts into the World's Top High-performance Organizations
  • Black Box Thinking: Marginal Gains and the Secrets of High Performance
  • The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
  • The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
  • Turn the Ship Around!: A True Story of Building Leaders by Breaking the Rules

Name 1-5 people you recommend agilists should follow on twitter (or other social media):


If you could get one single message across to the entire agile community what would it be and why?

Be courageous and keep helping people and business to foster a culture of continuous improvement where experimenting and embracing change becomes part of their DNA.

What do you do when you get frustrated with the industry? Do you have any coping mechanisms?

I've realized that this can happen more often than we could expect even after all our efforts. Still, we need to keep trying. I believe that every day is a new day and with a new day, new ideas come that we can try once more.

What is your favourite failure you have experienced in your career that set you up for future success?


I don't consider my favorite failure but my favorite learning moment that was and still is having the will to change the world. Changes are not easy and many times we need to stop, choose/ prioritize and these small achievements will help you to the next ones. Eventually, you can change the world.

What advice would you give to folks who are just starting their agile journey? What bad advice have you heard given?

First, truly understand, believe, embrace and breathe Agile Principles and Values. Keep in mind that there is not a single solution. It's not Scrum, Kanban, Less, Safe but what works best. Even that sometimes we need to create a hybrid and if it works or not share with the community the findings and results. After all, learning is a process that we are constantly doing.

What direction would you like to see Agile go in in the next 5-10 years?

Less concern about certifications and single frameworks and more about principles, values. More courage to test and identify hybrids that work.


Thank you Eduardo

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